Our Story

How We Got Here

How Play Another Slow Jam Was Born

Every great idea starts with a moment that was never planned. Play Another Slow Jam was no different.

PASJ was founded by Richie and Taurean, but its roots trace back to an impromptu moment at the end of a Slow Jamz event. As the night was winding down, the promoter turned to Richie with a simple request. Play another thirty minutes.

Without hesitation, Richie stepped back up to the decks.

What followed was not just an extension of the night, but an unplanned tune for tune exchange that completely shifted the energy in the room. The crowd locked in, reactions grew louder, and by the end of the set, Richie had clearly come out on top. It was one of those moments where instinct, selection, and timing aligned perfectly.

The moment did not end there.

Richie posted a snippet of the exchange in the days that followed. That short clip travelled quickly, sparking conversations and reactions online. When Taurean saw it, the idea clicked instantly. What if that moment was not a one off, but a format. What if slow jams could be treated as a competitive arena rather than background music.

That snippet became the spark.

From there, Richie and Taurean sat down for several conversations. They discussed structure, rules, and the possibility of building something intentional around slow jam culture. Those meetings laid the foundation for what would become Play Another Slow Jam (PASJ).The rest, as they say, speaks for itself.

PASJ was never forced into existence. It grew naturally from a moment of instinct, confidence, and crowd response. A reminder that sometimes the best ideas are born when music is allowed to lead the way.

And from that single request to play another thirty minutes, a whole movement followed.

How Play Another Slow Jam Was Born

Every great idea starts with a moment that was never planned. Play Another Slow Jam was no different.

PASJ was founded by Richie and Taurean, but its roots trace back to an impromptu moment at the end of a Slow Jamz event. As the night was winding down, the promoter turned to Richie with a simple request. Play another thirty minutes.

Without hesitation, Richie stepped back up to the decks.

What followed was not just an extension of the night, but an unplanned tune for tune exchange that completely shifted the energy in the room. The crowd locked in, reactions grew louder, and by the end of the set, Richie had clearly come out on top. It was one of those moments where instinct, selection, and timing aligned perfectly.

The moment did not end there.

Richie posted a snippet of the exchange in the days that followed. That short clip travelled quickly, sparking conversations and reactions online. When Taurean saw it, the idea clicked instantly. What if that moment was not a one off, but a format. What if slow jams could be treated as a competitive arena rather than background music.

That snippet became the spark.

From there, Richie and Taurean sat down for several conversations. They discussed structure, rules, and the possibility of building something intentional around slow jam culture. Those meetings laid the foundation for what would become
Play Another Slow Jam (PASJ).
The rest, as they say, speaks for itself.

PASJ was never forced into existence. It grew naturally from a moment of instinct, confidence, and crowd response. A reminder that sometimes the best ideas are born when music is allowed to lead the way.

And from that single request to play another thirty minutes, a whole movement followed.
PODCAST

The Build Up

Creative Minds

TEAM WORK MAKES THE
DREAM WORK

RICHIE
CO-FOUNDER
EVENT  CO-ORDINATOR
EXECUTIVE PRODUCER
Richie is a co founder of Play Another Slow Jam and the driving force behind its execution. He oversees planning, logistics and production, ensuring every element of the event runs smoothly from concept to show night. His focus is on structure, timing and delivery, turning the vision into a seamless live experience.
TAUREAN
CO-FOUNDER
CREATIVE DIRECTOR
BRAND MANAGER
Taurean is the co founder and creative force behind Play Another Slow Jam. He shapes the vision, directs the creative output and ensures the brand remains consistent, intentional and impactful across every touchpoint.
STEVE
DIRECTOR OF BEVERAGE OPERATIONS
Steve leads all beverage operations, overseeing bar teams, stock flow and service efficiency. His role ensures the bar runs smoothly, keeps pace with demand and maintains quality throughout the event.
TANAE
SOCIAL MEDIA
Tanae manages social media and live content, capturing key moments and extending the energy of the event beyond the room. Her focus is on storytelling, engagement and real time connection with the audience.
EDEN SOIREE
FRONT OF HOUSE
Jess and Cleo oversee the front of house experience, ensuring every guest is welcomed, guided and looked after from entry to exit.
JANE DOE
HOSPITALITY
Jane Doe manages hospitality across the event, coordinating guest comfort, service standards and VIP care.
PRINCE
PHOTOGRAPHER
Prince documents the event through sharp, expressive photography, capturing key moments, crowd reactions and detail shots. His work reflects the energy of the room and the spirit of the night.
A-STAR
PHOTOGRAPHER
A-STAR captures the event through bold, high impact photography, focusing on movement, emotion and atmosphere. His work freezes key moments that define the energy of the night and the intensity of the arena.
VOLCANO
SOUND AND AUDIO SPECIALIST
Biggs and his team is responsible for the sound experience, delivering clean, powerful audio that carries the energy of every set. Precision, balance and clarity are at the core of their work.
remi
VIDEOGRAPHER
Remi captures the energy, emotion and movement of the night through cinematic video. His focus is on storytelling, atmosphere and preserving moments that define the event.
PORSCHA
CATERER
The Happy Dumplin Company provides the catering for all PASJ events, delivering flavourful, crowd pleasing food that complements the energy of the night.
CARLENE
TABLE SUPPLIER
WB Entertainment provides elegant table styling and premium bottle presentation, adding luxury and atmosphere to every Play Another Slow Jams event.